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consumer buying behaviour
Member rating: No Rating | Words: | Submitted: Tue Feb 27 2007
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Tarif Talukdhar Effective Retailing Consumer Buying Behaviour Introduction In this assignment, I will be writing about Staples. Firstly, I will list how Staples encourages impulse buying. I will then explain in more detail in what tasks are carried out to encourage impulse buying such as explaining about the key feature on how Staples reacts to consumer buying behaviour. I will also explain how Staples can increase there sale margin and continue to make profit in the long term. Staples encourage impulse buying by: * Offering catalogue service * Online shopping * Free home deliveries * Offering business accounts * Mass advertisement * Special and promotional offers * Student discounts * Staples opened 7 days a week Catalogue service Staples provide a catalogue service where a wind range of goods such as office supplies, furniture and business products are available. This is an excellent example of showing how staples has reacted to the consumer buying behaviour because there is a high percentage of people who now...
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