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“Marketing acts as a ‘look out’ for a business”. Discuss the extent to which marketers should concentrate on what is happening outside the business.
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"Marketing acts as a 'look out' for a business". Discuss the extent to which marketers should concentrate on what is happening outside the business. Marketing links an organisation with it's customers, it is a process of anticipating, identifying and satisfying customer needs and wants, in an profitable manner. Marketing is an integral part of a successful business, however, the significance as to what extent marketers should concentrate on what is happening outside of the business is debateable. The positive aspects of analysing external activities are: a business can anticipate or identify needs and wants, which are not currently being fulfilled and predict what consumers are thinking. This is very useful as customers want a business that can satisfy their needs, helps to build strong customer relations and to be seen as innovative. This is also useful for identifying competitors and trying to remain ahead of them, gaining a larger market share,...
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