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Assignment "Franchising and small businesses" MODULE: OPERATION MANAGEMENT INSTRUCTOR: STUDENT'S NAME: CONTENTS Definition of the concept of franchising..............................................3 Types of franchising........................................................................4 Systems of franchising.....................................................................6 The franchisor.................................................................................8 Disadvantages to the franchisor......................................................10 The franchisee...............................................................................12 Disadvantages to the franchisee......................................................14 Advantages to the consumer............................................................15 Disadvantages to the consumer.......................................................16 An example of a franchised company...............................................17 The characteristics a future franchisee should have...........................18 Conclusions..................................................................................19 Bibliography.................................................................................21 Definition of the concept of franchising There are three ways for starting a small business: a start from the beginning of a new company, the buy over of an existing company and the franchising. Franchising is the bought of right to use a specific trademark or business concept. (http://home3.americanexpress.com/smallbusiness/resources/starting/franchise/frannqa.sh..) This means that in franchising, "semi- independent business owners that called franchisees are paying fees and royalties to a parent company that is called franchisor in return for the right to sell its products or services and often to use business format and system". (Norman M. Scarborough- Thomas W. Zimmerer, "Effective Small Business Management", 6th edition, Prentice hall Inc, New jersey,...

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