Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

"Customer Satisfaction is Worthless, Customer Loyalty is Priceless" Over the last five years, mangers have discovered the full extent to which the opinion of the customer now plays in the success or failure of an organisation. Strong management, discipline and a good business plan are all of course essential in determining the success of a business, however nowadays many businesses fully appreciate the fact that it is customers who can make or break the company. Customers are possibly the greatest assets that a company can have, with them you have options, opportunities and potential success, without them you are doomed for failure. With the majority of today's organisations experiencing a continuous increase in competition, is customer loyalty the sparkle that these organisations require in order to gain the ultimate edge and excel over their respective competitors? Without doubt customer loyalty is priceless, but without customer satisfaction can customer loyalty really exist?...

To see the full version of this document, and 145,345 others