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"Customer Research"

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___________________________________ "Customer Research" -Objectives: The objectives in this chapter were: * To accumulate information by means of key research. * To confirm whether or not the business would be successful. * To confirm if the location's decision was an adequate one. * To establish information about customers and whether they are likely to purchase goods or services from the business. -Methodology: The first step of the procedure was to assemble a questionnaire. A pilot questionnaire was carried out; corrections were made to improve the quality and relevance of the questions. The questionnaire was subsequently carried-out to people in my area. Records were made on a tally chart and from the information in the chart; particular information was extracted and turned into pie charts, to make it easier to reach conclusions and results, so then we can compare the information by the results of the pie charts. Conclusions were established from the results obtained. -Analysis: This is my completed,...

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