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"Bull and Bear Books" is a medium sized company who sell special books and videos about business management for the education market.
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Introduction "Bull and Bear Books" is a medium sized company who sell special books and videos about business management for the education market. The company was established in 1985 and is run as a partnership. A partnership is a business involving 2-20 people. All the people involved share the costs, skills and ideas. But each person is responsible for each others debts. From time to time, there may be disagreements between partners. "Bull and Bear Books" got most of their business by sending out catalogues to schools, colleges and universities. These catalogues cost the business a lot of money and they get less than a 10% response. They sometimes buy lists from companies that specialise in the sale of lists but they have found that 25% of them are often inaccurate. The staff at "Bull and Bear Books" are I.T literate and they use a generic commercial packaging for word processing and issuing invoices. The...
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