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1 Introduction This study provides information on Baltimore Royale Suites. Section 2 of this document contains internal strengths and weaknesses and external opportunities and threats. Also this section contains advantages and disadvantages for all-suite hotels. Section 3 of this document contains recommendations for Baltimore Royale Suites. 2 Situation Analysis and Preliminary Assessment This section includes a SWOT analysis of the Baltimore Royale Suites case study and preliminary assessments based on currently available data regarding market conditions, market segmentation, and market size. 2.1 S.W.O.T. Analysis of the Royale Suites case study This section reviews the strengths, weaknesses, external opportunities, and external threats (SWOT) for Baltimore Royale Suites in its current situation. Internal Strengths * There is no ordinary rooms in the hotel * Quality evaluations are very good compared to competitors * Located a within blocks of the financial district and Inner Harbor tourist sites External Opportunities * Increase sales figures * Increase net profit Internal Weaknesses * Not too many amenities * Received little promotion both locally...

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