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___________________________________ "An Analysis of the Potential Customer" -Objectives: The objective in this chapter is to collect data on footfall rates and the age and sex profiles of different areas of Colwyn Bay in order to confirm the option of site for an internet café, to verify whether there will be sufficient promising clients for the business, and also to determine the typical passer-by and whether this is appropriate to my business plan. -Methodology: In order to accomplish the objective, it required to: o Work in groups to gather the following data on days of the week (Tuesdays on September, the 20th and the 27th ): a) Footfall rate -The method used to trace the number of people passing by the chosen vacant establishment was the following: Stand outside the elected location recording the transitory (passing-by) people approaching from the left, as well as from the right for 30 minutes. Then add up both...

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