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Write an analysis of how the Oxfam charity appeal letter tries to persuade people to send in money.
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| Submitted: Thu Jul 11 2002
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Media Assignment Part one Write an analysis of how the Oxfam charity appeal letter tries to persuade people to send in money. The letter is set out in an interesting way. To begin with, the company/charity is the first thing you see. It is at the top of the page in big, bold writing. This shows clearly whom the charity is, so you know before you read the letter, where your money will go. The paragraphs are nice and short, therefore easy to read. This means that people won't get bored of reading it, and will probably read the whole letter, rather than the first couple of lines. Straight away your eyes are drawn to the bold, or underlined writing. This is most often the important information, or the information that they want you to pay most attention to. Near the beginning of the letter, the writer sounds as if he knows...
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