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Will a Cyber Café in Wakefield be successful? Contents 1.0 Objective 1 Introduction into the business. To identify a worthwhile business opportunity and method. 2.0 Objective 2 Secondary research into the market. To investigate the market potential with past trends and sales forecast. To identify the local/national competition. 3.0 Objective 3 Primary research into consumer opinions. To assess the potential success of the business through a questionnaire. 4.0 Objective 4 The marketing mix. To focus attention on the different elements of marketing in relation to my business. 5.0 Objective 5 Startup and operating costs of the business. To work out startup costs and direct/indirect costs. 6.0 Objective 6 Financial aspects To construct a Profit and loss account, a cash flow forecast and carry out break even analysis. 7.0 Objective 7 Conclusions and recommendations To decide whether it would be worth proceeding with the venture and making justified comments. 8.0 Bibliography and Appendix 1.0 Objective 1 - Introduction into the business 1.1 Introduction into a feasibility study 1.2 Research 1.3 Methodology 1.4 Target market 1.5 Requirements for chosen business 1.1 A...

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