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B200 / Understanding Business Behaviour ( open university) Why is Nike the biggest company in the world ? In the world of Nike, victory is everything, where the dream of success and winning always push them forward to be one of the most powerful brand names in the world of sports, economy, and business making their dream come true. Although the market of sport shoes opened after world war one, Nike proofed with its powerful concepts and strategies that there is no finish line for achievement and there is no limit for running the planet. Since Nike began as a local running shoes company in 1972in Oregon , it was surrounded by challenges to win the competition in the shoe market where Addidas and Reebok where already professional players in that game and it was the time for Nike to change the game and make its image consistent in all world markets. Therefore Nike...

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