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Why have small businesses like Bonnets the Bakers survived despite competition from Bakers Oven, which is a large local business.
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Why have small businesses like Bonnets the Bakers survived despite competition from Bakers Oven, which is a large local business. Introduction There is a general decline in small businesses in St. Ives and throughout the country, this is due to things like the power of branding, improved transport, modern shopping habits and cheaper prices due to economies of scale (See explanation later on). Bonnets the Bakers has continued to survive but why? Is it because customers have other reasons to visit each shop, for example better customer service other than price? Could it be because larger businesses suffer from diseconomies of scale (See later explanation) more then we assume? I will try to find evidence to prove or disprove these questions or alternatively find another explanation. It is difficult to define what a small business is, it can be measured by a lot of things such as number of workers, size of...
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