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What would be the most effective way to market an on-line shopping service for techsave?
Member rating: No Rating | Words: | Submitted: Tue Aug 26 2003
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About the business When Tecsave was first established way back in 1947 by Robbie Peers a sole trader, it was just one grocery shop set up in the Midlands. In 1957 the company became a Private limited company. They achieved this by opening a further 55 shops in the midlands. In 1965 Tecsave went public. There were risks going public these were that selling too much of there shares could cause the owners to lose control of the business. They took the chance now Robbie peers and his team own 187 Supermarkets in various part of the UK in the year 2002. Tecsave lies currently second behind Tesco in the terms of market shares. Company Number of stores Turnover in billions Tesco 729 21.68 Tecsave 187 19 Sainsbury 485 18.9 Asda 245 12.5 Safeway 598 13.6 The aim of the business The aim of Tecsave is to improve the way the business is running and try to make more profit than last year. The company also would like to...
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