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TOM MORGAN 12RK Economics and Business Coursework Module 1 What could Marks and Spencers do to halt falling profits? Marks and Spencers has had a consistent record of success and profitability until recently, when they were suddenly hit by falling sales. Marks and Spencers were very unprepared for this, and while they were developing new stores and expanding the business, their competitors were strengthening. Because Marks and Spencers have been highly successful and competitive for so long their was no pressure to improve the business and now its competitors have overtaken and underlying problems have arisen, something needs to be done. The business needs a complete overhaul, management needs to be streamlined, the business structure needs to be re-organised to make it more efficient and the marketing mix need to be changed to begin with. I shall research into Marks and Spencers mostly by going to their website and...

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