Virgin megastores case
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Virgin Group: Reaching for the Sky in a New Economy Sir Richard Branson has assembled a collection of companies under the umbrella brand of "Virgin." Branson has repeatedly confounded analysts with his ability to spot emerging trends and profit by them. One senior executive at Virgin describes the company as a "branded venture-capital firm." (1) Branson has continually redefined Virgin's business operations, branching out into a variety of ventures but always capitalizing on his exuberant entrepreneurial spirit. Richard Branson: Young Entrepreneur Born in 1950, Branson's first entrepreneurial venture emerged when he was a 16-year student at a boarding school. He founded a magazine called Student to address contemporary issues of the time, such as the Vietnam War and the Paris student uprising. While raising about $6,000 over a six-month period to fund the magazine, Branson recruited well-known celebrities ? like Jean-Paul Sarte and Vanessa Redgrave, among others ? to be interviewed...


