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Venetian Ices Ltd Introduction a) In 1948 Toni Seghini left Italy to settle in London. It was here that the ice cream business, he soon started, became successful. Toni started out with a small factory that supplied ice cream and also ran an ice cream van. Toni was a sole trader, which meant his business was a sole proprietorship. Being a sole trader meant that Toni would keep all the profit made by the business and was able to take a day off work whenever he wanted. The business was easy to set up, as not much money was needed, and easy to run, as no agreement was needed from other owners. A disadvantage of being a sole trader was that he had unlimited liability. This meant that Toni had to settle all the debts of the business, as there was no distinction between the assets and debts of the business than those...

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