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Why join Thorntons Franchise Franchising is a network of interdependent business relationships that allows a number of people to share brand identification, a successful method of doing business, and a strong marketing and distribution system. A franchisee is a business which wants to use the idea and is willing to pay the franchisor for the right to use their brand identification and idea. For the business I am going to be setting up I have chosen to be a franchisee for many different reasons which consist of reduced risk, training, advertising and promotion etc. The risks setting up as a Franchisee may be reduced as the name I will be trading under is already a well-known franchise opposed to building a new business which will be un-known and may have to face aggressive competition which could lead to the business being unsuccessful as custom will be purchasing products elsewhere. Whereas being a...

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