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The type of business that I will be setting up will be an electrical appliance store.
Member rating: No Rating | Words: | Submitted: Thu Mar 04 2004
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INTRODUCTION The type of business that I will be setting up will be an electrical appliance store. I will sell electrical goods like televisions, videos, and hi-fis. Also I will specialise in household appliances, which are used in everyday life. My business will be called 'Electrical retailer'. Market segments I'm likely to be targeting are those in social class C. This is the skilled working class as I think that the area I'm targeting is represented mostly by this social status. Also I will aim my products at a place convenient to the customers, to those of practically any age. Marketing is not advertising, it is actually finding out who wants to buy your product. Marketing is finding out what a customer wants, and then giving them that. The goal of marketing is to predict what the customer wants in the future, by looking a past trends, and carry out market research. Promotion...
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