The objectives of Cadbury Trebor Bassett.
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The objectives of Cadbury Trebor Bassett. Businesses set themselves objectives; they are used as a starting point for decision-making. They also affect the ways that the business operates, they state in general terms what the company wants to be able to achieve in the long-term. The reasons why business have objectives is because, * They act as management targets * They are a standard against which performance can be measured * They help to bring staff together * When linked to pay or rewards they can encourage staff Cadbury Trebor Bassett has many objectives within its business that help the business operate. * "Growth earnings per share by 10% each year" - Cadbury Schweppes governing objective remains growth in value for its shareowners. Since the introduction of Managing for Value in 1996, average 10%+ earnings per share targets have been achieved, although restructuring charges slightly diluted 1999 results, and free cash flow has exceeded £150 million...


