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Identify The company that I will be basing my IT coursework around is Bertrams Books in Norwich. This is a large Book whole sale warehouse situated on Rosary Road, Norwich. As the company is now quite large and a very well known book whole sale warehouse I have chosen to enhance or create new methods of advertisement in order to increase the popularity of Bertrams and draw in more potential custom. Bertrams has a lot of clients in the Norwich area at the moment, therefore by enhancing or creating new advertisement methods I can hopefully increase the catchment area across the county and not just for the Norwich area itself. There are various methods I could use in order to advertise the company, I have chosen a few of these methods and given a brief description. As well as listing disadvantages and advantages of the specific methods. Then I can look over my...

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