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The company ELLE will be used so that I can evaluate the information provided and explore how aspects such as objectives, cultures and structures influence the ways in which the company functions as a business.
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Unit 1: Business At Work Introduction The company ELLE will be used so that I can evaluate the information provided and explore how aspects such as objectives, cultures and structures influence the ways in which the company functions as a business. Actif Group plc comprises of DB Actif Ltd and the subsidiary business, Actif Retail Ltd. ELLE has been established from its trading parent company, DB Actif Limited (the wholesale business) and its 95% owned subsidiary Actif Retail Limited (the retail business). The remaining 5% is owned by the managing director of the retail company, Martin Parker, and this was issued for a cash investment of £50,000 in that company. DB Actif Limited was founded by Sue Tisdall and Leonard Holihan in 1978 and initially produced exercise and fitness clothing under the brand name "Dance Bizarre". In 1994 Martin Lent bought 50% of the company and, using his experience of casual clothing at...
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