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The business that I have decided to set up is called Cherry Kennels and it is a boarding kennels, providing care for both cats and dogs whilst their owners are away  

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GCSE Business Studies Coursework Introduction This coursework is about setting up and managing my own business by producing my own business plan and marketing plan. I must have a good idea for my new business. The service or product must be in demand otherwise no-one will use it, and therefore no profit will be made. To complete my coursework I will need to know: * If there is a demand for the product or service * Who my potential/target customers are and what they want from the product or service * The best ways of promoting my business * Making the service or product attractive to the target customers I can find this information using primary and secondary sources. The primary sources I can use include visiting similar businesses that already exist and using a survey/questionnaire to see what the general public want. The secondary sources I could use include the internet and the library. The Business The business...

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