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McDonalds Kemal Deniz AVCE Business Unit 1 Business at work Candidate Number: 8354 Contents Introduction 4 Ownership 5 Aims and objectives 7 Measurement of success 8 Functional Areas 9 Management style 12 ICT in McDonalds 13 Quality Assurance 14 Introduction McDonald's is the largest food service company in the world. The company regards itself as the leading global food service retailer. With more than 30,000 restaurants serving more than 47 million people each day in 121 countries. In 1974 McDonald's opened its first restaurant in the UK. As of 31 December 2001, McDonald's and its franchisees operated over 1,184 restaurants in the UK. Ownership The business that I have chosen to investigate is McDonalds which is a franchise. Franchise: A business licensed to use the name, logo and expertise of an existing, well-known business. The benefits of a franchise are: The Expertise of the Franchisor When you buy a franchise, you are purchasing the years of experience and the proven business model of the franchise system, also known as the franchisor. In any new business, much time and...

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