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The aim of this investigation is to see whether a competitively priced Sports Shop in Kingswood aimed at a wide range of customers of varying lifestyles and age groups could be successful.
Member rating: No Rating | Words: | Submitted: Wed Aug 27 2003
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Contents Introduction ... ...3 Methodology ... ...5 Primary Research ... ...6 Research Results ... ...9 Summary... ...15 Conclusions ... ...16 Evaluation ... ...16 Cash Flow Forecast ... ...17 A feasibility study into starting up your own business Introduction The aim of this investigation is to see whether a competitively priced Sports Shop in Kingswood aimed at a wide range of customers of varying lifestyles and age groups could be successful. To increase the chance of success the right image will need to be established, along with the right products and proper promotion. This business will be set up as a sole trader to keep start up costs to a minimum. A location has been selected in Kingswood High Street near many already successful businesses such as WH Smiths Woolworth's and New Look. The property is approximately 100 square meters in size and will cost £24,000 pa to rent. There is quite a large population in Kingswood, roughly 100,000, so there are enough potential customers to make business feasible. Bus routes and...
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