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Starting a new business - marketing
Member rating: No Rating | Words: | Submitted: Wed Jan 26 2005
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Contents Contents Page No. Action Plan 2-5 1 Introduction 1.1 Marketing Definition 6 1.2 Business Ideas 6 1.3 Background Research 6 1.4 Factors affecting success 7 2 Market Research 2.1 Sources of Market Research Information 8 2.2 Customer Questionnaire Design 8-9 2.3 Analysis of Questionnaire Results 9-11 2.4 Competitor Analysis 2.4.1 Competitor 1 11-12 2.4.2 Competitor 2 12 3 Marketing Campaign 3.1 Promotional Methods 13 3.2 Advertising Methods 13-15 3.3 Costings 15-16 3.4 Legal Contraints 16 4 Conclusions and Recommendations 17-18 5 References 19-20 6 Appendices 6.1 Appendix 1 - Draft advertisement 21 6.2 Appendix 2 - Customer Questionnaire 22 6.3 Appendix 3 - Competitor Secondary Research (Costa coffee) 23-24 6.4 Appendix 4 - Competitor Analysis 1 (interview questions) 25 6.5 Appendix 5 - Competitor Analysis 2 (interview questions) 26 Action Plan What do I need to do? When? (Date) What Information do I need? Where will I find the information? Alternative Sources? Changes to Plan Action Plan - Fill in 'What do I need to do?' and 'When?' coloumns for Action Plan, Introduction and Market research. In Monday 1st March lesson A plan for each lesson of...
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