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Southwest Airlines Team: Strategy and Management
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Southwest Airlines Team: Strategy and Management Anne Derégnaucourt, Saskia Dheedene, Michael Garlin, Mark de Rond Kyungwha Ji, Fanny Mayer, Thomas Mulliez Case for week n°5 "Shell sells Billiton" Main idea: To what extent has Shell's assumption of core competencies, needed to proceed to a diversification, contributed to Billiton's failure? The idea explained below, indicates that the definition of core competencies relating to a diversification, is crucial in order to make it successful because it affects strategy in a very crucial way. Part 1: Shell's assumption: Similarities in processes are the crucial core competency Shell searched for an alternative to guarantee future sustainable growth. In order to proceed to a successful diversification, Mr. Van der Toorn declared: "It is important that we search for opportunities in industries that closely relate to the Group's strengths." (p. 1056). Similarities between oil and metal industry processes were the main rationale behind Shell entering the metals business. The choice of Billiton was due to...
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