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Table of Contents SOUTH KOREA'S BUSINESS CULTURE INTRODUCTION 2 BUSINESS CARDS 2 CONTACTS 2 NEGOTIATIONS 2 PRESENTATIONS AND MEETINGS 3 BUSINESS HOURS 4 GIFT GIVING 4 BUSINESS ATTIRE 5 CONCLUSION 5 BIBLIOGRAPHY 5 INTRODUCTION Koreans have a unique way of doing business that is quite different from Western practices. Negotiations with Koreans can often be frustrating and confusing unless one makes an effort to understand their cultural foundations. Their business culture tends to be conservative and have a strong work ethic. Generally, harmony and structure are emphasized over innovation and experimentation. Personal relationships are highly important, and Koreans value face-to-face contacts with their Western business partners, rather than dealing over the phone or fax. Confucianism1 is strongly observed in this society Business Cards You have to take a plentiful supply of business cards, since the people you encounter in your dealings will be keen to exchange them. Have the reverse side of your card translated into Korean. Moreover, you will risk "losing face" if you do not have cards to present. As you will be...

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