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SUN Microsystems Case Analysis Sun Microsystems had an extremely tough decision to make in regards to its procurement strategy. They had to decide if they were going to take on an "E-sourcing" or "dynamic bidding" auction-type strategy with making purchases from their suppliers. Taking on this type of procurement strategy would benefit Sun with cost-savings on procurements, but may jeopardize their supplier relationships and quality of inputs for Sun products. After reviewing the enclosed financial data for Sun from 1996-1999, it is apparent that some trends are consistent. Sun's cost of goods sold has consistently been around half of their revenue for prior fiscal years, resulting in an approximate gross margin of 50%. With this in mind, Sun had to put together a team to try and reduce this amount. Sonia Syngal was the leader of the team to investigate E-sourcing strategies to reduce the $9 Billion spent annually...

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