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Kate Sidamonidze Tata Bejanishvili Natia Loladze Tamuna Ghubianuri REPORT ON Yahoo! For a company to be successful it is essential to make the right and timely managerial decisions. Since we have to discuss Yahoo's case, we think it would be appropriate to first define what Yahoo is and does. To understand how Yahoo makes money (and hopefully will make in the future as well) you have to comprehend Yahoo doesn't make anything. It is, more than anything else, a brand name. It is not an information provider, it is an information broker, a broker that joins the viewers to the sellers, it doesn't have to pay for warehouses and labor, which slashes down costs significantly, and I know all that as I'm a frequent visitor of Yahoo. For us Yahoo is a perfect example how making wrong decisions had huge negative impact on a company and its wellbeing. Koogle, Mallett, and Yang - people associated with...

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