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Main Section 1 - Promotion Introduction Promotion is one of the four 'P's in the marketing mix. It is used to make the product or service you are providing known to the public and also to persuade them to buy the product. Promotion is what the business does to tell the likely customers what products it has for sale, where they can be bought and what benefits there would be to the consumer if he/she buys the product. Promotion in a business is used to: * Inform a customer about a product on sale in the business * Persuade the customer to buy the product * Inform the customer on how the product will benefit them Promotion is classified into two sections: above the line and below the line. Advertising media is an example of above the line promotion and below the line promotion are things like sales promotion and public relations. Advertising is any...

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