Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
Promotion The different types of promotion are sales promotion which is where a business will part on certain offers
Member rating: No Rating | Words: | Submitted: Fri Mar 16 2007
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Promotion We use promotion to inform customers about a product, or business(espacially when new or changed), to keep a business ahead of its competitors, to create or change the image of a business and to maintain or increase sales. These aims will be used as necessary by a business, though they all try to keep sales at a level which is satisfactory for the business. As a business develops, the emphasis of promotion will change. For example when Sega first introduced its games consoles into Britain, its promotion was aimed at making people aware of the name 'Sega', which at that time was unknown. As the name began to be accepted, the emphasis of promotion switched to the products it was selling, such as Dreamcast. It must be remembered that even the best-known companies and their products still need promotion. For example Nestle continue to promote products such as Kit Kat even...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 151,713 others
