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Project brief: “You are to look at the probability of setting up a new retail outlet in your local area.
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| Submitted: Thu Jul 11 2002
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Project brief: "You are to look at the probability of setting up a new retail outlet in your local area." My interpretation of this brief is that I am to look at the prospects of success that a new retail outlet has in my area (Cumbria). In order to assess the prospects of a fictional retail outlet it is necessary to create a business plan as would be the case with a real business. A business plan must include information and analysis of the following: ? Location ~I n which Cumbrian town a new retail outlet would have the best chance of success. Including an analysis of the advantages and disadvantages of locating a new retail outlet in a number of Cumbrian towns specific to the market in which the new retail outlet will be in. ? Research ~ the desk and field research that is required in order to assess the prospects of...
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