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About the company Priceline.com launched in April 1998, the founder is Jay Walker, the company created a new model of selling air tickets and hence of other business model in later. Customers logged onto the company's web site and specified only the desired days of travel and destination and named the price he or she was willing to pay for the tickets. Priceline.com then searched the databases of cooperating airline company with whom it negotiated availability and matched the prices. Once priceline found a routing which match the customer's offers, the company will charge the customers through his credit card automatically. In April 1998, the cooperating airline at launch were only America West and TWA. In November 1999, twenty international airlines joined, including the United, which is the largest airline in the United States, joined as priceline partner, giving the company broad coverage of the U.S market as its participating airlines then...

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