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EXECUTIVE SUMMARY I. Exec. Summary II. Introduction to priceline.com Market Factors III. Business Models IV. Competition V. Competition VI. Legal Issues VII. Legal Issues VIII. Security IX. Order Fulfillment X. References XI. Appendix A XII. Sources Introduction: Priceline.com is an Internet-based transactional service that offers products in two categories: a travel service that offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and cruises; and a personal finance service that markets home mortgages, refinancing and home equity loans through an independent licensee. In addition to its U.S. operations, priceline.com owns Priceline.co.uk, a London-based online travel service and is an investor in an Asian travel service, also called Priceline that operates in Hong Kong and Singapore. In addition to its Name Your Own Price travel services, priceline.com also markets fixed-price, retail travel products through Internet travel site LowestFare.com. Priceline.com acquired the domain names and trademarks for LowestFare.com in 2002. Priceline.com licenses its business model to independent licensees, including Priceline Mortgage and certain international...

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