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Possible advertisings schemes for Maqsoods / Advantages and Disadvantages
Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002
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Bibliography I have used the following publications in doing my research assignment. * A-Level Business Studies edited by Ian Chambers * A-Level Business Studies study guide edited by David Floyd * Marketing - David Evans Oxford University express * Bedford central library for newspaper cutouts * Sainsbury's annual review 2000 * Ali's business book * Encyclopedia 2000 Apart from books I also used Internet websites: * systems com/confExpos/vics 2000/awards html. * PROMOTIONAL ASPECTS OF MAQSOODS Promotion is the attempt to draw attention to a product or business to gain new customers or retain existing ones. They are often referred to above the line and below the line. Above the line promotion would be through independent media, such as television or newspapers. These would allow you to reach a wide audience easily. Most advertising is above the line. However some advertising is done below the line where the firm has direct control, such as direct mailing. Different methods of...
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