Plan for business location and development.
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METHOD/PLAN OF ACTION Week 1. I am going to design a questionnaire in order to find out what facilities people want in a local shopping area. Once I find out what their wishes are I will to set up my own business, which I hope will meet their requirements, and therefore be a success. I will be using two main methods to work out what we need in Ballyhackamore. 1. Field Research, which involves the collection of Primary data i.e. information, which no one else has collected before, usually through observation or survey or experiment. 2. Desk research. Which involves the use of secondary data - i.e. information already available, both within and outside of the business. E.g. industry journals, newspapers and the Internet. So this week I will design my questionnaire. I am using a questionnaire because I can ask exactly what I need to know. Information can be written down very easily, thus getting...


