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- Words:
- 7481
- Submitted:
- Thu Oct 30 2008
- Mark submitted by Author:
... BTEC NATIONAL DIPLOMA IN BUSINSS Online Business I have chosen Superdrug as my company to base my assignment on. Every business has aims and objectives to meet, but the main objectives of most businesses are: To increase profits - having an online business enables you to target those people who you possibly couldn't reach before by just having a store, this would just provide an easy access to those people e.g. disabled people. Being online attracts thousands of people to your website which would result in sales increasing rapidly and having global audience can also increase your profits. The other thing that Superdrug should do is to lower their current products prices in order to compete with their competitors and to attract their competitor's customers to their online shopping website. Online businesses pay less rent because they don't need to be located in busy and expensive location e.g. High Street. Having a website for Superdrug
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