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McDonald's Investigation - Action Plan The purpose of this report is to show my understanding of why McDonald's adopted franchising. In the report I am going to explain franchise and explain its legal framework. Also the amount of control McDonalds actually has over the McDonald's outlets and where the outlets should be located. I will also evaluate if original decision to franchise was the correct one. My report will include: v where my information comes from and why; v an introduction that will give a brief history of McDonalds and some of the characteristics of the company i.e. aims and objectives; v I will explain what a franchise is and their advantages and disadvantages as well as how they operate; v the agreement of franchise and what problems the franchiser might have with the franchisee with things like freedom and control, and v a conclusion of if I think...

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