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Marks and Spencer’s use different techniques to monitor it’s customer service. For example:If a customer calls to discuss a new opportunity and Marks and Spencer’s can not quite place the name
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E4: Monitoring and Improving Customer Service at Marks and Spencer's How a good customer management system can help Marks and Spencer grow Marks and Spencer's use different techniques to monitor it's customer service. For example: If a customer calls to discuss a new opportunity and Marks and Spencer's can not quite place the name or recall the last contact, they shouldn't' search desperately through the office or on the computer for traces of information, they have got a good customer management system they can simply bring up a single screen on the computer and click on the customers name. Instantly, an overview of Marks and Spencer's entire history of contacts and correspondence pops up on the desktop showing customer information such as customers:> Emails,> letters,> invoices,> past and pending appointments,> names of customers family,> even the name of the business associate who originally referred the customer, All this would open up...
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