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Marketing Environment - PEST Analysis.
- Words:
- 937
- Submitted:
- Fri Dec 12 2003
Have a little read: ... Marketing Environment An organisations working environment can be analysed by looking at: * External forces (those factors that an organisation has no control over), * Internal forces (factors that an organisation has direct control over) The external environment of an organisation can be analysed by using a P.E.S.T analysis. This is a simple analysis of an organisation Political, Economical Social and Technological environment. Political Political factors can have a direct effect on the way my business runs. Decisions made by government affect policies that affect my business. The government's introduction of a minimum wage affects all businesses as it means Nokia has to pay there workers a minimum wage of £3.70 per hour so there is also equality between female and male workers ,as do health and safety laws as the act introduced in 1974 states that an employer must have a written statement of its health and safety policy and this must be
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