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Kurlon Limited Case Study Submitted by Vinit Kumar Srivastava 363/40 Before we venture into the answer demanded, one can observe from Exhibit 5 is that the quantity demanded is almost never equal to the quantity supplied. This is true in case of both the Bangalore Warehouse as well as Delhi ASO. From this observation, one can guess that the commitment level on part of the retailers is quite low (ordering higher and accepting lower units of mattresses, assuming the sales value for Delhi ASO implies the sales made to the retailers). Also, there is a lot of stock pushing on to the downstream members when the situation doesn't warrant such an action. Sometimes, these anomalies are quite high and this doesn't augur well for the integration of a supply chain. Another observation that can be made is that the truckloads that are arriving at each region aren't in multiples of 160 or...

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