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Improving Demand Reliability of Supply chain By focusing on Factory Responsiveness (ICI Paints) Final Project Report in Supply Chain Management Under the guidance of Prof. B.S. Sahay By Group 13 Apurva Sharma 03P011 Dinesh Kumar Gupta 03P087 Kaushik Bose 03P027 Anant Swamy 03P007 Lavish Talegaonkar 03P098 Management Development Institute Gurgaon 122 001 November 25th , 2004 EXECUTIVE SUMMARY ICI PAINTS is keen to establish a dominant position in the paint industry. It has decided to focus on demand reliability to improve its performance & customer satisfaction. One of the important factors to improve demand reliability is by focusing on factory operations & improving its responsiveness. The report discussing in detail a responsive production system, the various metrics & how it can be achieved. As markets become more volatile, lean supply chains are under pressure to become agile. Whilst lean and agile are often seen as opposites, much of the lean philosophy and practices are foundational for an effective agile company, and indeed as the research results show, most companies require a combination...

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