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Introduction: I have made a SWOT analysis for Venetian Ices Ltd. SWOT stand for Strengths, weaknesses, Opportunities, and Threats. The purpose of doing it is to improve on the weaknesses and change them to strengths. Improve on threats and change them to opportunities. And maybe take advantage of the opportunities and try to keep our strengths. The franchising of ice-cream parlours could be a 'real money-spinner" for Venetian Ices ltd. I am very keen to exploit what I see as a viable business opportunity. Launching Ice-cream parlours is a positive opportunity for Venetian Ices. It could become strengths for our business but it could turn into a weakness if it wasn't considered and planned correctly Here are positive reasons for starting this business: * We are a large business. * We have a good track record. * Our business is very well established. * TV advertising is cheaper now because there are...

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