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I have been commissioned to write a marketing plan for a Bakery.
Member rating: No Rating | Words: | Submitted: Wed Feb 18 2004
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Introduction I have been commissioned to write a marketing plan for a Bakery. This is because in my local area, which is Billericay, has a couple of bakeries in the high street, but both are fairly small and the demand for cakes is fairly high, so I think Billericay high street would benefit from another cake shop. This shop not only specialises in cakes, but it also sells and sandwiches and cold drinks. In order for this new business to do well though, a marketing plan needs to be drawn up which highlights exactly how the business is to be promoted, and what it is going to specialise in, and how it will try to meet the publics' demands and get more custom than the other bakeries in Billericay high street. The business environment in this area is fairly lively, because lots of people go down the high street daily. The...
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