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How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour.
Member rating: No Rating | Words: | Submitted: Thu Oct 14 2004
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How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour. WPP Group plc is one of the world's largest communications groups, providing services to local, multinational and global clients, including more than 300 of the Fortune Global 500. Our 39,000 people work out of 950 offices in 92 countries. WPP Service Sectors are: Advertising, Media investment management, Information & consultancy, Public relations & Public affairs, Relationship marketing, Interactive, Branding & identity, healthcare and specialist communications. WPP has seven stated goals: • To be the preferred provider of multinational marketing services. • To understand and satisfy the increasingly complex needs of the client at every level from local to worldwide. • To provide clients with a comprehensive and, when appropriate, integrated range of marketing services of the highest quality; both strategically and tactically. • To ensure that each service provided to every ...
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