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HOW CADBURY SCHWEPPES PLC FULFILS ITS OBLIGATIONS TO STAKEHOLDERS IN TERMS OF ETHICAL BUSINESS PRACTICE AND SOCIALLY RESPONSIBLE BEHAVIOUR.
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| Submitted: Wed May 10 2006
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HOW CADBURY SCHWEPPES PLC FULFILS ITS OBLIGATIONS TO STAKEHOLDERS IN TERMS OF ETHICAL BUSINESS PRACTICE AND SOCIALLY RESPONSIBLE BEHAVIOUR The characteristics of ethical business practice and socially responsible corporate behaviour are rapidly becoming progressively more essential to the integrity and overall success of large organisations. This can primarily be ascribed to the increase in globalisation of organisations making these matters more intricate. As there are fairly new stipulations to the business environment, there is not one clearly defined definition for business ethics and social responsibility. Fry et al, (third edition - page 136), gives a definition of business ethics as "... the search for and commitment to meet appropriate standards of moral conduct in business situations.", whereas, Jobber, (2001 - page 130), gives a definition of social responsibility as "... the ethical principle that a person or an organisation should be accountable for how its acts might affect the physical environment...
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