Global Public Relations Trends
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Greg Wessel Aaugust 22, 2004 Global Public Relations Trends PR as we know it is taking on new trends and PR practitioners are taking on a new meaning. In order to meet the current needs and demands of the global market, PR is venturing off into different specialties. On a greater scale, technology is also related to the global trend in the PR arena. Back in the day, PR specialist focused on communicating the right message to the public. While that is still true, a more methodical approach is used today. PR professionals are becoming strategist with a business edge. The old method of practicing PR is changing rapidly. The new PR trend focuses on counsel and research. PR covers many facets in business and in our lives. With this in mind, people interoperate it differently. By having a more specialized profession under the PR umbrella, organizations and people will...


