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Content Introduction 2 Environment analysis 2 EXTERNAL ENVIRONMENT 2 PEST ANALYSIS 3 Five forces 5 INTERNAL ENVIRONMENT 6 The value chain 6 7S' Framework 9 The Competition of British Airways 11 THE COMPETITORS OF BA 11 COMPETITIVE ADVANTAGE 12 Opportunity for BA 13 Threats 14 Conclusion 15 RECOMMENDATION 15 Reference 17 Introduction British Airways is the one of the biggest airline companies in the world. It is the fifth biggest passenger carrying overall. It is based in London's Heathrow Airport, which is the world leader for international airport. At present, as airline industry leader, it has a longer history and the route networks cover destinations in 133 countries with 373 aircrafts. It has 50,086 employees for the UK airline service. It is one of the biggest employers in the UK. In recent years, British Airways has been making corporate loses. For example, in 2002, it has made a loss of £142 millions and the share price has been decreasing since 2000. For this particular report, we analyse the external and internal environments in which British Airways is operating. We have summarised the SWOT of British Airways....

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