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Examine the strengths and weaknesses of the business by performing an internal audit on their current situation - By undergoing an external audit, explore the situations that could cause opportunities and threats to the business.
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| Submitted: Fri Oct 10 2003
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Primary Objective * Examine the Strengths and Weaknesses of the business by performing an internal audit on their current situation. By undergoing an external audit, explore the situations that could cause Opportunities and Threats to the business. Secondary Objectives/ Investigations 1. Brief introduction about the company, its history, and its market. 2. Define 'SWOT Analysis', explaining why it is used and how it can be used as a method of scientific management to help the business. 3. Identify the Strengths and weaknesses of the Business by analysing the characteristics of different functional areas in the company: a. Finances: Analyse the current financial situation in the business. A study of the Balance Sheet and the Profit or Loss account will enable the process of 'Ratio Analysis' to take place. b. Marketing: Analyse the strategic approach held by the business towards their products. This will reveal why their sales performance is what it is. It will also...
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