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Evaluate how well each online communication helps organisations meet objectives, increase efficiency, increase access to information and attract customer.
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Task 8 Evaluate how well each online communication helps organisations meet objectives, increase efficiency, increase access to information and attract customer. For Cheltenham and Gloucester plc, the basic objectives are: * Survival Remaining in a position to continue operations in its given market. * Profit making: Essential to survival because, it is the excess over capital in a business. * Growth Basically could be achieved through expansion as well as merging. A means of meeting these objectives could be through the communication means of the company. Concentration is on their online communications, which are: Website This is the company's own page on the Internet and it is accessible by all who wish to visit the site. On the Cheltenham and Gloucester plc's website, detailed information on the range of products/services they provide is accessible, the rate at which they are available, latest offers like discounts on their products/services as well as information on their history and performance. Intranet This is...
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